Product Design
Lead | Driving Product, Brand & Startup Teams
Product Design Lead with 6+ years of experience guiding design strategy, mentoring teams, and helping startups and growing companies translate vision into impactful products.
From brand to build, I lead design
end-to-end and collaborate with engineering to ship products
that deliver real impact.
Currently leading design and product at Wagonex.io - driving UX,
strategy, and design direction to deliver industry-leading products
while managing onshore and offshore engineering resource.
Featured Product
Case Studies
Series A Automotive Fintech Startup
B2B Automotive SaaS / E-commerce Platform
Redesign and Launch
As a Series A automotive fintech startup, I encountered a legacy B2B platform that was creating friction for users at every step.
Read more
Series A Automotive Fintech Startup
AI Automotive Lifestyle iOS App
Design and Launch
An Ai Agent designed for the driver of tomorrow. Case Study coming soon.
Project currently cooking.
Coming soon
Series B Retail Marketplace Scale-up
B2C Marketplace E-Commerce Platform
Redesign and European Entry
At this Series B Retail Marketplace Scale-up, I led the design transformation as we pivoted from a flash sales model to an off-price fashion marketplace.
Read more
EdTech (Educational Software Provider)
B2B Educational Software Provider
Landing Page
I worked with this leading EdTech business to design a landing page for their upcoming MAT event. Case Study coming soon. Project currently cooking.
Coming Soon
Series A Automotive Fintech Startup
B2B Automotive SaaS | B2C E-commerce
Designing a Dual-Brand Strategy to Unlock Growth
At this Series A automotive fintech startup, I led the discovery, design and execution across the
digital portfolio. This dual-brand strategy unlocks growth for both propositions.
Read more
How can I help?
Product Design & Strategy
Shaping seamless experiences, fostering meaningful impact and leading
product strategies that propel business growth.
Methods
User Interviews
User Testing
Wireframes
Design Thinking
Creative Thinking
Benchmarking & Competitor Analysis
Experience Mapping & Flows
Prototyping
Experience & Journey Audits
Roadmapping
Tool & Platform Integration (Figma, Sketch, Framer)
Output
User Experience Design
User Interface
App Design
Web Design
WebFlow CMS
WebFlow Development
LOFI & HIFI Prototypes
Customer Insights
Accessibility Driven Design
AI Design Optimisation
Integrating AI into products and services by using design thinking to unlock value and deliver impactful experiences.
Methods
Process & Experience Audits
Proposition & Value Analysis
User Interviews
Market & Customer Research
Content Experience Strategy
Audits
User Testing
Experience & Journey Audits
AI Agents
Research & Insights
Engaging with users through observation, listening and collaboration to understand their product experiences and needs.
Methods
User Research
Insight Analysis
Design Thinking
Market Research
Benchmarking & Competitor Analysis
Experience Mapping & Flows
Data Analysis
Output
Personas
Competitor Reviews
Customer Journey Maps
Decks
Touchpoint Maps
Customer Experience Blueprints
Experience Design Principles
User Insights
Benchmarking & Competitor Analysis
Creative Direction
Driving impactful experiences through strategic and creative design for products and brands.
Methods
Customer Research
Market Research
Creative Thinking
Design Thinking
Mood-boarding
Brand Strategy
Brand Audits
Output
Personas
Competitor Reviews
Customer Journey Maps
Touchpoint Maps
Customer Experience Blueprints
Brand Experience Principles
Storyboards
Design System Management
Looking after and establishing design systems to unify and enhance products and brands.
Methods
Tool & Platform Integration (Figma, Sketch, Framer)
UI Component Inventory & Analysis
Design System Audits & Reviews
Accessibility & WCAG Compliance Checks
Style Guide & Brand Guidelines Alignment
Atomic Design Methodology
Design Token Management
Output
Design Systems & Pattern Libraries
UI Component Libraries (Web & Mobile)
Style Guides & Brand Guidelines
Design Tokens
Documentation
Accessibility Checklists & Reports
Design System Roadmaps
Cross-Platform Consistency Reports
Developer Handoff Packages
Team Leadership
Leading and mentoring cross-functional teams of product designers and engineers to deliver high-quality products.
Methods
Agile & Scrum Frameworks
Sprint Planning & Backlog Management
Jira / Confluence Workflow Management
Cross-Functional Team Collaboration
Design & Code Review Sessions
Mentorship & Coaching
Stakeholder Communication & Alignment
Retrospectives & Continuous Improvement
Task Prioritisation & Resource Allocation
KPI Tracking
Collaborative Workshops & Brainstorming
Conflict Resolution & Team Motivation
Output
High-Performing, Cross-Functional Teams
Product Roadmaps & Release Plans
Sprint Reports & Velocity Metrics
Jira Dashboards & Project Tracking
Backlogs & Prioritised Task Lists
KPI Reports
Design & Development Standards
Knowledge Sharing Documentation
Risk & Issue Logs
Improved Team Collaboration & Morale
Retrospective Action Plans